Having sales and marketing done online can help your company in ways that traditional brick and mortar operations can’t, and with the ease that comes today with setting up a website you might think you can take it easy with managing your company online. But you still have your work cut out for you to make sure you keep your business safe and protected online because there are always threats. It also isn’t just your business’s data you have to worry; your business’s reputation also can come under attack online. But there are ways to protect it as the Wall Street Journal lists.
Invest In Top Quality Malware And Threat Prevention Software And Services
Since the data you handle in an online business usually includes customer credit cards and full names, you cannot afford to see it get hacked or leaked onto the dark web because they trust you with it. Your malware protection software should be able to detect and prevent big threats such as denial-of-service attacks that could bring down your system while gaining the hackers entry into a location where data is stored. You might even consider hiring an outsourced IT firm that’s skilled at protecting your business operations in case you can’t afford to hire IT professionals as employees.
Limit Access To Certain Information On Certain Devices
It’s not always just the devices within your business’s internal network that become breached. In today’s world, you’re usually constantly working while on the move and sometimes personal devices accessing information from outside your business’s network can be vulnerable to data breaches. You should set your network system so that devices accessing it from outside only can access pages that they need to, and if they’re going to be accessing sensitive information, step up the authentication and encryption protocols.
Clean Up Your Online Reputation
As was mentioned earlier, your company has to protect its reputation when it’s online as well as its infrastructure. You need to know what others are saying about you so that if your company has not met a customer’s needs satisfactorily, you can address that. Sometimes information is spread about it that isn’t true, and when that happens, you may want to hire a reputation cleanup company. They do exist and this article by Forbes explains why cleaning up your reputation is essential to succeeding online. They usually charge a small fee to put positive reviews up of your company and make sure the record is set straight about what your company does.