If you have a business, you may have heard people talking about social media marketing. However, if you’re not familiar with the concept, you might not know what you’re missing out on. Social media marketing is basically using social media to reach out to current and future customers. When done properly, it can be quite successful. Here are a couple of statistics that might convince you to join the social media marketing trend.
1. 3.2 billion people use social media worldwide.
3.2 billion people is about half of the world’s population. You cannot reach that amount of people any other way. Everyone is on social media. You know where to find customers, now you just have to reach them there!
2. 73% of marketers believe social media has been “somewhat effective” or “Very effective” in regards to their marketing campaign.
It’s not enough to market your company. You have to market your company in an effective way. As shown by this statistic, most marketers see an increase in brand awareness and visibility when they utilize a social media campaign. The best thing about this is that are actual ways to measure the effectiveness of social media so that it’s not guessing.
3. 49% of consumers rely on social media influencers for recommendations.
When we need to buy a new makeup product or video game, we don’t want to waste our money on a bad product. One of the best ways to learn what products to buy are to go off of recommendations of friends. In this case, “friends” can be people we follow on social media. Whether it’s a paid advertisement or a sincere recommendation, if a popular social media influencer (like Kim Kardashian) likes a product, there is bound to be a big increase in sales. While you can always promote your own brand, look for influencers to promote you. Many people trust a “friend’s” endorsement rather than the company itself.
4. Best time to post on Facebook is 3:00 p.m. on Wednesday.
When and how often you post can affect the effectiveness of your campaign. Strike while the iron is hot, so to speak, and post around 3:00 p.m. on Wednesday. This is a time when many people are heading home from work or school and looking at their social media accounts. Your ad is mos likely to be seen at this time. Take advantage of high traffic